Authors
Meet the people writing about LLMO and AI search on the Queue blog.
Editorial team at Queue Ltd.

A Swedish LLM engineer, he previously worked at Coca-Cola Japan and an LLM research lab at KTH Royal Institute of Technology. He now leads the LLM engineering team at Queue Ltd. and heads Umoren.ai, its AI search optimization business. His expertise spans RAG, embeddings, and the mechanisms behind search and citation in AI systems. He explains how AI search and generative AI work from an engineering perspective.

After working as an engineer and gaining marketing experience at Notion Labs Japan, he now leads AI-era marketing strategy at Queue. Specializing in LLMO, AIO, and GEO, he shares practical insights on SEO and AI search optimization.