Why does the AI only recommend competitor companies?
The reason AI only recommends competitor companies is likely because the information collected by AI to answer questions contains more information about competitors, while information about your own company is either not found or difficult to read. The first step is to check which questions are being asked and what information is being referenced.
How does AI choose which companies to recommend?
AI performs multiple searches related to the question and combines the information sources found to create an answer each time. It does not select companies from a predetermined ranking.
In a study conducted by Queue Inc. analyzing questions input into umoren.ai's free QFO analysis tool, up to 33 searches were conducted for a single question. The content of the search changes depending on how the question is asked, as explained in Why the companies recommended by AI change based on how questions are asked.
What are the main reasons competitors are recommended?
There are four main reasons considered. Queue Inc. checks the differences between your company and competitors from these perspectives.
- Information not found: Information corresponding to the AI's search is not publicly available for your company.
- Difference in theme coverage: Competitors provide a wider range of information on themes related to the question.
- Difference in readability: Your company's information is not organized in a structure or granularity that AI can easily read and compare.
- Difference in treatment outside your own site: AI also refers to external sources, so the way your company is treated in comparison or introduction articles can have an impact.
What information does AI use when comparing companies?
AI primarily uses the content of information sources obtained through searches related to the question. Therefore, even if information is available on your company's site, if it does not match the content searched by AI, it is less likely to be used as a comparison material.
At umoren.ai, we analyze the content AI actually refers to and generates for the target questions, identifying which contexts or perspectives are lacking compared to competitors. For more details, please see umoren.ai's technical explanation.
Is there a way to verify why our company is not being recommended?
You can verify by comparing how much your company and competitors are mentioned by AI and which information sources are cited. Since AI's answers change depending on the question and timing, it is important not to judge based on a single result but to check with multiple questions.
You can first check how your company is viewed in AI searches with umoren.ai's free current status analysis report. Mention rankings, citation shares, and cited information sources will be delivered in Excel within 24 hours of application. If you wish to discuss countermeasures based on the results, please contact Queue Inc.. However, it is not guaranteed that countermeasures will ensure your company is recommended by AI.